ABOUT
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Fei is a marketing and brand director with 17 years in the industry, working in Silicon Valley, Los Angeles, Beijing and Stockholm. She earned her Bachelor of Science in Public Relations from San José State University and studied marketing, economics and finance at Stockholm School of Economics as well as law at Stockholm University. She is a native speaker in Swedish, English and Chinese and semi-fluent in Spanish.
She founded Elsa & Rose (previously To Die For), one of the most talked about swimwear brands on social media with around half a million followers on Instagram and Facebook combined.
Fei also has a background from PR/digital marketing agencies in Stockholm, having worked at the PR-agency Springtime-Intellecta as the assistant project manager of the Swedish Pavilion at the Shanghai World Expo 2010 (exposition totalling 73 million visitors the same year) as well as the digital marketing agency Constant in Stockholm. In Los Angeles, she worked as a consultant in PR, marketing, strategy and project management for the companies Gestalter Inc. and SITS Digital Group. After seven years in the U.S., she returned to Stockholm in 2019 and was between 2019-2024 working as the Global Senior Social Media Manager at Voi Technology, one of the fastest growing start-ups in Europe. She's also involved as a mentor within marketing and brand at SSE Business Labs, Antler and Feminvest.
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Apart from demonstrating a strong track record in building communities and driving results through branding and social media, she possesses an extensive experience in campaign development, content strategy, event management, and has a deep understanding and keen interest for the retail industry.
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"Fei Fang is a brand guru with a rare creativity and deep understanding of marketing, branding and pop culture. She builds highly engaged social media audiences with relevant entertaining content, carefully curated influencer marketing, and data driven insights.” - Mathew Cullen, two-time Grammy winning director and co-founder of storytelling company Mirada (founded together with Guillermo Del Toro).
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"I had the privilege of working with Fei for many years as she served as the Global Social Media Manager on our team at Voi. Fei played a pivotal role in building Voi's social media presence entirely from scratch, transforming it into a dynamic and engaging platform that consistently resonated with our audience. I wholeheartedly recommend Fei to any team lucky enough to have her. Working with Fei was an absolute pleasure. Her positive energy and professional dedication made a lasting impact on the team, and her contributions have had a lasting influence on our brand's growth. Her skills, work ethic, and creativity make her an invaluable asset to any organization." - Caroline Hjelm, former CMO at Voi Technology and Voi Technology's first employee.
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Say hello: fei@iamfeifang.com
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