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OnePlus

Case

  • Helped​ ​OnePlus​ ​gain​ ​6000+​ ​followers​ ​in​ ​4​ ​days​ ​(the​ ​duration​ ​of​ ​the​ ​giveaway)

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  • Two​ ​phones​ ​+​ ​swimwear​ ​gift​ ​cards​ ​were​ ​given​ ​out  

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  • Two posts posted on @elsaandrose's Instagram to gain participants (please note that the giveaway was posted in September and our activity is better around spring​ ​and​ ​summer) 

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  • Giveaway terms were simple in order to maximize the spread. The rules were to: 1) Follow @OnePlus + like this picture 2) Tag your best friends in the comments below. (Please note: We have them like the picture since a comment doesn't always show in others feeds, while liking a picture always shows leading​ ​to​ ​an​ ​even​ ​better​ ​spread)

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  • A total of around 6,500 participants, 220,806 impressions (first post) + 209,000 impressions​ ​(second​ ​post)​ ​=​ ​429,806​ ​impressions​ ​during​ ​4​ ​days 

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  • Photoshoot​ ​to​ ​create​ ​the​ ​pictures​ ​for​ ​the​ ​giveaway​ ​included​ ​in​ ​the​ ​rate

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a.jpg

post 1

b.jpg

post 2

©2022 by Fei Fang

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